Since its inception, Across the Way Productions, Inc. (AtWP) has held the bar high for achievement, performance and social responsibility while contributing to the economic diversification of Appalachia. In 2011, AtWP partnered with the Appalachian Carbon Partnership (ACP) to offer attendees of FloydFest the opportunity to balance their carbon emissions. AtWP successfully raised $4,434, which allowed the ACP to permanently retire 296 metric tons of carbon dioxide. The portion retired for this event supported the sustainable forestry efforts of a landowner in Bland County, Virginia. The partnership between the ACP and AtWP has helped contribute to the more than $200,000 the ACP has paid to small landowners and the nearly $600,000 it has paid to consulting foresters in the region. AtWP’s decision to offset with the ACP has solidified its reputation as a local leader in social, economic and environmental resilience.